If you're a buyer's agent in Australia looking for software to run your business, you've probably come across three names: BA-ICON, Open BA, and AgentHub 360. Each takes a different approach to solving the same problem — helping buyer's agents spend less time on admin and more time closing deals.
This is an honest comparison based on publicly available information and product capabilities as of March 2026. We built AgentHub 360, so we're transparent about our bias — but we've done our best to represent each platform fairly.
The Quick Summary
| BA-ICON | Open BA | AgentHub 360 | |
|---|---|---|---|
| Starting price | $350+GST/mo | $129/mo | $149/mo |
| Free trial | No (demo required) | 7 days | 14 days |
| Mobile app | No | No | Yes (iOS + Android) |
| AI features | No | Yes | Yes |
| Off-market email parsing | No | No | Yes |
| Due diligence automation | No | Partial | Yes (deep) |
| Self-serve signup | No | Yes | Yes |
BA-ICON: The Established Player
Pricing: $350+GST/month (solo), contact for multi-user
What BA-ICON does well
- Integrations are the standout. REI Forms, DocuSign, and Xero integration for contracts, e-signatures, and invoicing.
- Pre-populated selling agent lists by suburb save time building your network database.
- Client portal with two-way communication for property ratings and feedback.
- Custom workflows let you rename pipeline stages to match your process.
Where BA-ICON falls short
- Pricing. At $350+GST/month for a single user, it's the most expensive option by a wide margin.
- No free trial. You can't try it without booking a demo and going through a sales process.
- No AI features. No automated property matching, no AI-powered due diligence, no email parsing.
- No mobile app. Web-only.
Best for: Established agencies that rely on REI Forms, DocuSign, and Xero integrations.
Open BA: The AI Challenger
Pricing: $129/mo (Essentials), $299/mo (Business)
What Open BA does well
- AI inspection reports. Take notes at an inspection and get a professional property review in under 2 minutes.
- Strong social proof. 10+ named testimonials with specific outcomes.
- Lowest entry price at $129/month with a 7-day free trial.
- Chrome extension for property sourcing directly from the browser.
Where Open BA falls short
- No mobile app. Web-only, like BA-ICON.
- No email-to-listing parsing. If off-market email processing is your biggest time sink, this gap matters.
- Shallower due diligence. Doesn't provide depth of automated checks (bushfire, flood, heritage, zoning, schools, traffic, noise).
Best for: Solo agents who want AI inspection reports and outreach automation at an affordable price.
AgentHub 360: The Mobile-First Platform
Pricing: $149/mo (Solo), $499/mo (Buyer Agency)
Full disclosure: we built AgentHub 360.
What AgentHub 360 does well
- Off-market email parsing. Forward an email, get a structured listing with due diligence in under 60 seconds. No other platform does this.
- Due diligence depth. Automatic checks for bushfire, flood, heritage, zoning, schools, traffic, noise, and public housing proximity.
- Native mobile app for iOS and Android — manage deals, properties, and briefs from the field.
- AI match scoring — properties scored out of 100 against each buyer brief.
- 25-step deal checklist from offer acceptance through to settlement.
- Company-level analytics — total deal value, per-agent performance, pipeline health.
- 5,000+ suburb research database with Hub AI research assistant.
- Marketing automation built in — email & SMS campaigns, lead forms, sales pipeline, and journey automation in one workspace.
- Xero invoicing integration — automated retainer and success-fee invoices pushed to Xero per-company.
- BuyerHub buyer portal — branded buyer-facing portal where clients view their shortlist, briefs, and reports.
Where AgentHub 360 falls short
- No REI Forms integration yet. On the roadmap.
- No Chrome extension.
- Limited social proof. We're newer and building our testimonial base.
Best for: Agents who process lots of off-market emails, need deep due diligence automation, want a mobile app, run an agency needing company-level analytics, or want marketing automation and Xero invoicing without buying separate tools.
Feature-by-Feature Comparison
| Feature | BA-ICON | Open BA | AgentHub 360 |
|---|---|---|---|
| Off-market email to listing | No | No | Yes |
| Automated due diligence | No | Partial | Yes (deep) |
| AI property matching | Algorithm | AI-powered | AI-scored (out of 100) |
| AI inspection reports | No | Yes | No |
| Mobile app | No | No | Yes (iOS + Android) |
| Buyer portal | Yes | Yes | Yes (BuyerHub.au) |
| Email & SMS campaigns | No | Limited | Yes |
| Sales pipeline + journey automation | Workflow only | Limited | Yes |
| Lead forms (drag-and-drop builder) | No | No | Yes |
| Xero invoicing integration | Yes | No | Yes |
| Deal management | Yes | Unknown | Yes (25-step checklist) |
| Suburb research database | No | No | Yes (5,000+) |
| REI Forms / DocuSign | Yes | No | No (planned) |
| Self-serve trial | No | Yes (7 days) | Yes (14 days) |
How to Choose
Choose BA-ICON if: You need REI Forms, DocuSign, and Xero integrations today. Budget isn't the primary concern.
Choose Open BA if: AI inspection reports are your top priority. You want the lowest entry price.
Choose AgentHub 360 if: Off-market email processing is your biggest time sink. You want the deepest due diligence automation. You need a native mobile app. You're running an agency and need company-level analytics. You want marketing automation, Xero invoicing, and a branded buyer portal in the same platform.
The lowest-risk option is to try the platforms that offer free trials. Open BA gives you 7 days. AgentHub 360 gives you 14 days. That's three weeks of hands-on evaluation at no cost.